Key information from the National Federation of daily news
by automobile this week outlined:
1. 3 passenger car market, manufacturers of a return to normalcy
3 sales return to normal. Since the end of the Spring Festival 2 the market has not rebounded as expected, but March is the end of the quarter, the pace of return ideas purchasing trend of dealers, that is the beginning of low, gradually picked up. Although still significantly lower dealer inventories, but the market is not busy leading stock dealer .3 slower pace on the market also features a few years ago and gradually return to normal state, this is not a bad thing, but the gradual equalization of the normal production and marketing rules.
2 strongest sales and market performance is the highest Japanese retail enterprise, which recalls the early negative impact of Toyota closely linked. The current OTC Japanese manufacturers set off activities and greatly increased price flexibility, Japanese long-term product quality and product recognition can not fully lost, the current market activity undertaken sales promotion of good results. After all, there are many car hunters stock market psychology, and finally a point of negative news, bargain-hunting buyers feel bad. but not this week, companies have reported sales of 2-3 it is estimated that dealers purchase undesirable market performance of these enterprises should be worried about.
2. small displacement crisis remains the focus of persistent
see this proposal on behalf of Guangzhou Automobile Zeng Qinghong
and soaring house prices has become a recent hot topic of the NPC, the State should also adopt policies to control it. We have policies to encourage low-emission results of the State through the inhibition of the passive house is difficult to effectively implement the policy. the delegates were The concern for the fate is the subject of a long - difficult to see practical results.
low-emission and small vehicles, the problem is the big problem of energy saving and ease the parking and road congestion is one of the measures. In such a narrow building group, the vehicle caused by large-scale growing problem, people feel good to buy carts, but the big car at a difficult way through the people still angry: parking fees are what pay the same out of the way so the cart. Finally, to see not used to get angry - I bought the cart altogether. everyone watching the parking is difficult, hard side continue large-scale traffic - the inevitable trend of large-scale unstoppable.
but for many years to encourage the concept of small displacement of the macro-perspective, encourage small inhibition of large-scale displacement of the vehicle group over the interests involved is always the macro concept. enterprise will eventually wake - must have made the cart way out.
3.
small displacement manufacturers are helpless to see on the recent Evaluation of Chery - Chery want to end strong car, so a lot of research and development in the early low-emission vehicles. Currently the only small car market capacity of A-Class around 40%. If the economy car market can as expected - really become popular small car Model , to A-class car sales, the Chery must be strong, because the total capacity of market segments deciding the scale and efficiency.
joint distribution brand in the A-class car lot, has become a double combination of the Corolla, Corolla, GM's trio (Excelle, Cruz, English Lang), and even the general public (for Santana, Santana Zhijun, Long Yi, Mingrui) four combinations. However, these multiple combinations have been successful, no one said they were more than models because the A-car market is large enough, and the encouragement of policy at the national scale and growth rate are almost the largest. And Chery is located in the small-displacement small-car market, by courier, will inevitably lead to product sales difficult to achieve high. This is the time to follow the policy of developing its own brand, but unfortunately did not see the nature of the market place. simply take a few business sales comparison is inappropriate, after all, some manufacturers encourage the A0 to the national macro-level car based, but other manufacturers do not present the development of A0-class cars, with more effective occupation of a large car market.
three main manufacturers of state-owned group also reflected the characteristics of the development of FAW Group's Pentium B70 B-Class and A-class car B50, the development of B-class car SAIC Roewe 750 and A-class car of the Roewe 550, Dongfeng Group, the development of A-Class Fengshen S30, this is not the economy car, which is the core of the three groups own brand sales and profits double harvest, although this reflects the large group of smart, but it also reflects the plight of small displacement.
but the development of low-emission cars is still the basis of sustainable development the automotive market, an old saying: Do not forget the little things, small and whom not to be evil, which inhibited the development of small vehicles and large-scale displacement of car is suitable. The current plight of small-displacement cars worth a lot of soul searching.
4. New energy necessary for both cars and small displacement
the current high cost of new energy vehicles remains, synonymous with high consumption, not for private consumers to bear the uncertainty of new energy vehicles, the car brought the risk of low-emission vehicles should still be strengthened. Many people think that new energy vehicles could be done overnight, so the concern about the decline in small-displacement cars, it is very dangerous.
new energy vehicles in China is not strong foundation, and China's lack of real buy for the environment groups of new energy vehicles. The popularity of electric bikes in the local government under pressure from the developed hard, the reason is the recognition by the general public. And then the subsidy of new energy vehicles moving a lot of money, which is less than the average consumer must fall head, small-displacement cars currently on the consumer or the most affordable at the same time to solve the contradiction between the reality of the Automobile and Society initiatives. and a powerful drive low-emission power companies will also promote the development of new energy vehicles in China.
5. and more reflect on the past few talk about our future
greatest principle is that we do things more than necessary for reflection. internal meetings of the principle is - the less beautiful blueprint for the future and talk along the leading, multi-targeted improvement measures reflect the problems and achieve business healthy and sustainable development. Whether business or social meetings if it is too harmonious, in fact, might as well not open. especially the high cost of meeting the meeting must have real effects. view of the current state of the market, we should conscientiously sum up the recent movement characteristics, see the future from the past, grasp the continuity of the state. in particular the market characteristics for February should be a reasonable conclusion.
2 months of market worthy of serious analysis, I think this is a turning point in the market. whether sales trends or dramatic changes have taken place in consumer psychology. long-term balance between demand and gradually, and at this time of great change in consumer psychology. from the shortage of time over the people like sheep lining up to buy, the more grab every glance retired queue, the more one will buy the less for it, the heart, mutations in the February recall of supply and demand changes and will be stronger under the influence of the crisis. The recent rapid increase business productivity, supply and demand equilibrium is more rapid changes in demand led to the emergence of very sharp turning point. but the market demand is still there, hope is a turning point in the gentle tide wait for the market to enter peace of selling period. But the law of competition is not far behind everyone.
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