President of the United States of microwave electrical
Zhu Fengtao recent interview, disclosed that from 2011, the United States will withdraw from the microwave oven market below 300 yuan, the total abandonment of low-end products, competition, focus on expanding microwave high-end market.
competitive pressure to form a third of the manufacturers. after all, always keeping a few points of an industry rate, there is no meaning. This statement can also be regarded as the United States to Glanz,
microwave to get out of cheap household appliances in China, Secretary General of the cycle
Xu Dongsheng that the microwave oven industry has long been an issue around the low-cost, ignoring the technology innovation and development, the product has been in a low-cost, low value-added level. With the increase of income, social spending must upgrade, consumers seeking high-quality, high-tech, high value products to use, enter the Consumers efficient low-carbon, energy saving and comfortable, feature-rich, stylish high-end home appliances demand more obvious, low cost, low value products outdated.
relevant sources of beauty, beauty in the microwave field microwave, took the initiative to the media broke the news, years of brutal price war has brought about serious side effects, that is, the value of the microwave positioning in the minds of consumers was quickly pulled down, a microwave oven is only worth three to five hundred dollars has become the consensus of the majority of consumers. At that time, the United States have proposed, the whole industry, through industrial upgrading to the microwave high-end industry giants duel
Galanz Liang Hongsheng, general manager of sales in China said Glanz super cheap microwave ovens will gradually cut Vice President Lu Lan Shi Ji Lie claimed, will soon launch a subversive Galanz microwave products, mainly for high-end consumers.
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